01. Brief
How to extend the user experience online.
Our client, the Musée du Quai Branly, is organising a temporary exhibition. We had to choose an artistic theme and create the ideal website on WordPress to reflect the world of the exhibition. We also had to create the graphic identity.
Desktop first & responsive.
02. Creative process
03. Proto Persona
Description
Léonard
Age: 29 ans
Marital status: Single
Profession: Digital project manager
City: Paris
Salary: 2500€
Personnality
- Ambiverti
- Curious
- Gentle
- Insecure
- Well living
Biography
Léonard is a young working man who has recently moved to Paris for his job. Originally from Vannes, he grew up between the sea and the city. Curious by nature, he’s always
always on the lookout for new experiences.
He loves sharing good times with the people he loves, living in the moment and making the most of it.
Needs
- Comfort
- New at
- Sharing & discovering
- Feeling good
Fears
- Being socially awkward
- Being bored
- Disappointment
Pain points
- Not finding information quickly
- Site loading time
Idéale experience
- A good summary of information for a quick response
- Anecdotes
Quotes
I eat life up with all my teeth, but sometimes I’m a bit afraid that it’s going to eat me up too…
UX Cards
- Pleasure, stimulation
- Relationships, belonging
- Influence, popularity
04. Scenario
Leonard has a date with a charming young woman for their second date. On their first date, two days before, they had seen the exhibition on “The Decisive Moment”.
Unfortunately, he’d been so stressed out by her that he’d forgotten 3/4 of what he’d seen. To avoid looking like a cad, he went to the website to find out more before their next appointment.
05. Sitemap
06. Wireframes
07. Moodboard
08. UI Design
09. WordPress integration
UI Design
WordPress
UI Design
WordPress
