Maison Bleuet

01. Maison Bleuet

At Maison Bleuet, you can come and take care of your pretty face with a view to ageing well, or just to have a good time. You can also come and reshape and drain your body with maderotherapy (and make peace with your cellulite) or just rebalance your energies.

If you’re looking for a new natural wellbeing address and you like infusions, you’ve come to the right place.

I want to see that!

02. Logotype

03. Colour palette

04. Typography

05. UX Search

Testimonials from our qualitative analysis.

We interviewed 5 people.

It's important for me to have details of the treatments.

Juliette, 31 years old

I'd like to be able to book or offer treatments.

Claudia, 28 years old

I don't mind going to the person's home.

Anouk, 30 years old

Of course I want to see the story of the facialist!

Greg, 34 years old

Above all, it's a moment of well-being for me.

Anne, 55 years old

Some data from our quantitative analysis.

We received 21 responses to our Google Form questionnaire.

Based on the responses received, we can see that :

Of those questioned, 80% were women and 20% men.

60% of those surveyed are familiar with facial treatments, while 82% are not familiar with maderotherapy.

77% have never done or offered a treatment, but 88.5% are interested.

We also note that 70% of respondents make an appointment via the website.

The two main functions that stood out were being able to book and offer as well as having the practitioner’s background/history.

06. Personas

Main persona

Description

Charlotte
Age: 30 years old
Marital status: Couple with no children
Job: Project Manager
City: Marseille
Salary: 2300€

Personality

Curious
Outgoing
Anxious

UX Cards

Pleasure, stimulation
Competence, efficiency
Relationships, belonging

Biographie

A passionate project manager, she lives in the Endoume district. She manages complex projects, and although her work is stressful, she takes pride in it.

Happy with her partner, she enjoys entertaining friends, organising dinner parties, enjoying the sea, travelling, reading, but also taking time out for herself.

She looks for ways to relieve her stress and anxiety, and does yoga and meditation. She has adopted a balanced diet and is interested in natural therapies. She is curious about new ways of taking care of herself.

Needs

Discovering new things
Balancing work and personal life
Emotional stability
Time for herself

Pains points

Difficulty making appointments
Lack of information about treatments
Lack of customer testimonials

Ideal experience

A dedicated treatment
Advice on how to prolong the experience
Know the practitioner’s story
Easy to book

Quotes

“Life isn’t about waiting for storms to pass, it’s about learning how to dance in the rain”.

Fears

Professional failure
Lack of financial stability
No more time for herself

Secondary persona

Description

Sophie
Age: 42 years old
Marital status: Married, two children
Job: HRD
City: Aix-en-Provence
Salary: 3500€

Personality

Ambitious
Empathetic
Refined

UX Cards

Relationships, belonging
Competence, efficiency
Security, control

Biographie

Sophie lives in Aix-en-Provence and works as a HR manager. Married with two children, she juggles her family and professional responsibilities brilliantly.

Very professional, she has great organisational skills and is a good listener. Keen to take care of herself, she adopts a wellness routine that allows her to feel good about herself despite the first wrinkles.

Passionate about Provençal culture and gastronomy, Sophie enjoys the simple yet refined pleasures of life in the South of France.